John Masters Organics Bourbon Vanilla & Tangerine Hair Texturizer
"At first, when I hung a banner outside my salon that said Organic Hair Care, people would laugh," says John Masters, the Manhattan hairdresser and natural-product pioneer who has operated a "clean-air" salon with ammonia-free hair color in SoHo since 1994. "Now nobody's laughing. Our skin absorbs what we put on it. It's been proven. Every day we eat chemicals. We breathe them. It's just not necessary."