"Part basement alchemist, part organic innovator, John Masters is on the cutting edge of hair care.
Using nontoxic bases, Masters developed his own line of hair-care blends from essential oils, plant extracts and health-food staples -- organic apple-cider vinegar formed the basis of his original hair rinse.
Though he no longer mixes by hand, Masters spends months developing his products with chemists and herbalists. He also imports most of his ammonia-free, clay-based hair dyes from Italy because they aren't distributed in the United States.
Recently, Masters doubled the size of his woody, low-tech salon, where cucumber slices for the eyes and a shiatsu scalp massage come with each hair wash."